
Item Writing Guidelines
Item Writing Guidelines | |
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G-01 | The items contributed should be given only in MCQ format, with 4 options that includes 1 right answer. Items must be written in English only |
G-02 | All three cognitive level of questions are accepted, namely knowledge, application, and analysis level questions. |
G-03 | Although application and analysis level questions are preferred more to knowledge level |
G-04 | Scenario based questions are encouraged. |
G-05 | ITEM CLARITY: Please keep the question clear and concise, here are a few guidelines under Item Clarity.
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G-06 | ITEM RELEVANCY: The item should test for the application of marketing concepts, theories and standards and be based on the best accepted practices and standards rather than personal preferences or experience. |
G-07 | The usage of negative questions or anything that may cause the candidate to reverse the thinking process is prohibited. |
G-08 | ITEM CLUEING: The stem must not provide ANY clues to the key. Common clueing mistakes include the presence of a key word in the stem and key. |
G-09 | Usage of teaching statements is prohibited, as it can be used to answer other questions. |
G-10 | Trick questions should be strictly prohibited. Questions that explicitly attempt to mislead or confuse the minimally qualified candidate should be completely avoided. |
G-11 | Plagiarism of any kind is strictly prohibited and will lead to immediate disqualification. |
G-12 | Duplicate items will not be considered and immediately eliminated. |
FAQs
Who is eligible to participate in this Item Writing activity?
On what basis does the Review Board select exam items?
What is the Item Writing Review Board?
How will I benefit by contributing my Exam Item to this initiative?
Will I be given sample format to submit my exam questions/items?
Do I need to be certified on the subject I am contributing the questions/items towards?
Is there an agreement I will be receiving post the acceptance of my application?